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Identify API by Klaviyo

Unofficial

Track properties about an individual on your website without tracking an associated event.

License
Proprietary
Pricing model
Pay-Per-Use
Protocol
HTTPS
Response format
JSON
Security scheme
JSON Web Tokens
Service
General

The Identify API endpoint is /api/identify, which is used to track properties about an individual without tracking an associated event. It encodes the following data in a dictionary or hash:

token
string
This is your public API key.
properties
hash/dictionary
Custom information about the person who did this event. You must identify the person by their email, using a $email key, or a unique identifier, using a $id. Other than that, you can include any data you want and it can then be used to create segments of people. For example, if you wanted to create a list of people on trial plans, include a person’s plan type in this hash so you can use that information later.
Updated on Dec 26, 2019
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